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Novacura Flow User Conference 2025: Key Takeaways and Highlights

Photo from Novacura Flow User Conference 2025 featuring the conference room from the back during one of the presentations
October 10, 2025
7 min to read

On October 1–2, 2025, the historic Clarion Hotel Post in Gothenburg once again became the epicenter of the Flow Users Ecosystem.

The Novacura Flow User Conference 2025 brought together customers, partners, and experts for two days of intensive learning, networking, and a first-hand look at the future of business automation.

Following the success of last year’s event, the 2025 edition raised the bar with a stronger focus on AI Agents, Flow Connect maturity, and highly requested hands-on training workshops.

Highlights included:

  1. Variety of customer cases: This year we focused to deliver many various real-life customer use cases, so we could gain from their experiences and best practices.
  2. Hands-On Training and Empowering the Power User: In direct response to attendee feedback from 2024, we introduced a dedicated Hands-On Training track on Day 2. Led by our senior engineers, these sessions allowed users to Build their first Flow Connect App from scratch, practice migrating apps from Flow Classic to Connect and Integrate ERP systems using the latest Flow Script Modules.
  3. Networking and Connection: The conference wasn’t just about code; it was about the community. During the “Networking Discovery Sessions” and coffee breaks, ideas were exchanged and new partnerships were formed.
  4. The rise of AI Agents: One of the most anticipated sessions was the introduction of AI Agents Implementation, a new service offered by Novacura. We moved beyond simple chat-bots to showcase how AI can act as an autonomous layer within you workflows, handling complex data analysis and decision making directly within Flow runtime.

An Inspiring Lineup

The 2025 event showcased a comprehensive series of sessions designed to empower the modern enterprise. Attendees explored advanced customer use cases, took part in expanded hands-on technical workshops and had an opportunity to ask questions regarding key features and future upgrades. Standout moments included the unveiling of autonomous AI Agents, a roadmap for the new Marketplace platform, and a deep dive into the Flow Classic decommissioning strategy.

True to the conference spirit, the event once again proved to be an invaluable networking opportunity, strengthening the bonds between Novacura, our partners, and our global user base.

Take a look at the complete lineup of presentations below:

  1. Novacura Flow Connect: Everything You Need to Know (in a Nutshell) – Paul Phillips [Play]
  2. Customer Case – MIO’s Approach to everyday efficiency using Novacura Flow – Tobias Larsson and Pontus Leander from MIO [Coming Soon]
  3. What’s New in Flow Connect Hub & Client – Malin Johannson and Andreas Berggren [Play]
  4. What’s New in Flow Connect Portal – Malin Johannson and Ola Carlander [Play]
  5. Novacura Flow Roadmap and Strategy Overview – Paul Phillips [Play]
  6. AI Agents Implementation – new service offered by Novacura – Homan Elfström [Play]
  7. What’s new in Novacura Marketplace – Lukasz Majer [Play]
  8. Customer Case – Succesfull migration to Flow Connect at Revcor – Naren Gehlot and David Cablk from Revcor [Coming Soon]
  9. Flow and AI: How to Use It and Common Use Cases – Peter Larsson and Greg Warner [Play]
  10. Migration to Novacura Flow Connect: Independently or with Novacura Support – Paul Phillips and Robin Huizer [Play]
  11. Customer Case – Time optimization in Manufacturing & Logistics – Adam Wojtyniak from Columbus [Play]
  12. Panel Discussion with Our Experts – Your Questions Answered [Play]

Summary

The Novacura Flow User Conference 2025 was an outstanding success, bringing together over 120 guests for two days centered on innovation, collaboration, and the “Next Wave” of technology.

Combining visionary technical insights with a vibrant social program, the 2025 conference left participants energized and fully prepared to leverage the latest advancements in Novacura Flow to drive their businesses forward.

Presentation Recordings Overview

Novacura Flow Connect: Everything You Need to Know (In a Nutshell)

Paul Phillips delivered a comprehensive overview of Novacura Flow Connect. He summarized all key functionalities, architecture, and core benefits that users need to know about the latest iteration of the Flow platform, providing a vital foundation for the rest of the conference.

Customer Case: Retail Excellence in Action

– Mio’s Approach to everyday efficiency using Novacura Flow

Tobias Larsson and Pontus Leander from MIO, presented a powerful customer case study. They detailed how MIO achieved Retail Excellence by leveraging Novacura Flow to enhance everyday efficiency, optimize internal processes, and streamline operations in a dynamic retail environment.

What’s New in Flow Connect Hub and Client

Malin Johannson and Andreas Bergen showcased the latest enhancements to the Flow Connect Hub and Client. They unveiled new features designed to boost performance and improve user experience, demonstrating how these updates maximize the power and flexibility of Novacura Flow.

What’s New in Flow Connect Portal

Malin Johannson and Ola Carlander provided an in-depth look at the newest features implemented in the Flow Connect Portal. They highlighted how the updated portal offers superior management capabilities and introduces tools that make application deployment and user administration simpler and more intuitive.

Novacura Flow Roadmap and Strategy Overview

Paul Phillips presented the high-level Flow Roadmap and Strategy Overview. He shared Novacura’s vision for the future of the platform, outlining strategic priorities for the next few years and discussing key areas of investment to meet evolving market demands in the ERP sector.

AI Agents Implementation – new service offered by Novacura

Homan Elfström introduced the groundbreaking AI Agents Implementation service. This session detailed how Novacura is integrating cutting-edge AI capabilities into the Flow platform, explaining the scope of this new offering and showcasing its potential to revolutionize business process automation.

What’s new in Novacura Marketplace

Lukasz Majer presented the latest additions and improvements to the Novacura Marketplace. He guided attendees through new ready-to-use applications, updated modules, and community contributions, demonstrating how the Marketplace accelerates implementation and provides immediate business value.

Customer Case – Succesfull migration to Flow Connect at Revcor

Naren Gehlot and David Cablk from Revcor, shared their success story. They described how Revcor used Novacura Flow to solve specific operational challenges, detailing the implementation process and highlighting the measurable benefits achieved in their day-to-day business.

Flow and AI: How to Use It and Common Use Cases

Peter Larsson and Greg Warner explored the synergy between Flow and AI. The presentation covered practical methods for integrating artificial intelligence into Flow applications, showcasing several common use cases where AI can drive significant efficiency and decision-making improvements.

Migration to Novacura Flow Connect: Independently or with Novacura Support

Paul Phillips and Robin Huizer provided critical guidance on Migration to Novacura Flow Connect. The presentation outlined different migration strategies, whether handled independently or with Novacura Support, helping customers determine the best path for a smooth, risk-managed transition.

Customer Case: Time optimization in Manufacturing & Logistics

Adam Wojtyniak from Columbus showcased their two successful implementations of Novacura Flow for Time optimization in Manufacturing & Logistics. He detailed how streamlining processes on the shop floor and in the warehouse led to significant time savings and increased operational throughput.

Panel Discussion with Our Experts – Your Questions Answered

Panel Discussion was held to close the main conference with a dynamic Q&A session. This interactive discussion gave attendees the chance to ask pressing questions about Flow, integration, strategy, and upcoming features, ensuring that all major community questions were addressed.

Łukasz Majer

Business Solutions Director at Novacura
About Author
Table of contents
An Inspiring Lineup Summary Presentation Recordings Overview

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