Author's Bio

Petter Larsson brings extensive experience in business-solutions consulting, presales and digital transformation. Over his career, he has worked at the intersection of business strategy and technology implementation, guiding organisations through complex change initiatives.

Before taking on his current role, Petter led Novacura’s Product and R&D departments for 15 years — a period that shaped his deep understanding of how business needs, product design, and technology innovation intersect.

This experience allows him to bridge strategic intent with practical, user-centred solutions that deliver real business value. He specialises in helping companies define their future state, select and implement enterprise solutions, and embed continuous improvement into their operations.

At Novacura, he focuses on collaborating with senior leadership and cross-functional teams to translate strategic goals into solution roadmaps, project plans and measurable outcomes. His approach emphasises clear communication, stakeholder alignment and pragmatic execution.